A Founding Pledge: Publish the True Cost Everlane Everlane is an online apparel company that sells basic clothing essentials manufactured at quality factories and distributed directly to consumers to minimize retail markups. Visit Everlane → Everlane built its entire founding pitch around a single document a catalog …

One Shoe, One Claim Allbirds Visit Allbirds → When Allbirds launched on March 1, 2016, Time magazine called the Wool Runner "the world's most comfortable shoe." The startup had exactly one product — a $95 minimalist sneaker made from merino wool, available online only, in five colors. No retail stores, no product …