https://www.bdma.org/tags/lands-end/Recent content in Lands-End on BDMA.orgHugo -- gohugo.ioenbdma.orgTue, 16 Jun 2026 00:00:00 +0000https://www.bdma.org/post/lands-end-logo-evolution/Tue, 16 Jun 2026 00:00:00 +0000https://www.bdma.org/post/lands-end-logo-evolution/ <h2 id="a-typo-that-became-a-brand">A Typo That Became a Brand</h2> <p>In the spring of 1963, a former Young &amp; Rubicam copywriter named Gary Comer co-founded a mail-order yachting supply company in Chicago with partners Robert Halperin, Richard Stearns, and two of Stearns' colleagues. They intended to name the company after Land's End, the rocky headland at the southwestern tip of Cornwall, England — a name that evoked nautical grit and the edge of the known world. When the first promotional materials came back from the printer, the apostrophe had migrated: &quot;Land's End&quot; had become &quot;Lands' End.&quot; Comer noticed the error immediately. He could not afford to reprint the materials. The typo stayed, and the company's name has been grammatically incorrect ever since.</p>