A Suitcase Breaks Apart in a Swiss Airport Jen Rubio's suitcase splits open on an airport floor in Switzerland, spilling clothes and toiletries across the tile, and she patches it back together with borrowed straps and tape just to make her connection. That mishap, recounted in The Business of Business's history of the …

A Founding Pledge: Publish the True Cost Everlane built its entire founding pitch around a single document a catalog copywriter would recognize instantly: an itemized invoice. Founded in 2010 by Michael Preysman and Jesse Farmer, the company's pledge was to publish the per-unit cost of each garment — materials, labor, …

The Catalog Logic Behind a Brand That Never Mailed One No printed catalog ever built Glossier's customer list. There was no seasonal mailer, no wish-book, no direct-mail envelope with a discount code inside. The brand that would become one of the most-cited case studies in direct-to-consumer retail started as a beauty …