Everlane's Radical Transparency: A Catalog-Era Trust Tactic
Aug 14, 2026 / · 7 min read · everlane radical-transparency modern-dtc direct-to-consumer brand-history pricing-transparency shein catalog-era-marketing brand-trust retail-acquisitions ·A Founding Pledge: Publish the True Cost Everlane built its entire founding pitch around a single document a catalog copywriter would recognize instantly: an itemized invoice. Founded in 2010 by Michael Preysman and Jesse Farmer, the company's pledge was to publish the per-unit cost of each garment — materials, labor, …
Read MoreGlossier's DTC Playbook: Direct Marketing Without the Catalog
Jul 17, 2026 / · 7 min read · modern-dtc glossier direct-to-consumer beauty-brand-strategy emily-weiss into-the-gloss community-driven-marketing brand-history digital-marketing dtc-retail ·The Catalog Logic Behind a Brand That Never Mailed One No printed catalog ever built Glossier's customer list. There was no seasonal mailer, no wish-book, no direct-mail envelope with a discount code inside. The brand that would become one of the most-cited case studies in direct-to-consumer retail started as a beauty …
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