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  • IKEA Catalog Discontinuation 2021: End of a 70-Year Era

    calendar May 19, 2026 / May 18, 2026 · 4 min read · catalog history brand history direct marketing  ·
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    The World's Most-Printed Commercial Publication For seven decades, the IKEA catalogue was a fixture in homes across dozens of countries — a thick, glossy invitation to reimagine domestic life through flat-pack furniture and Scandinavian minimalism. At its peak, IKEA printed more than 200 million copies annually in 32 …


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  • Sears Catalog: From Giant to Ghost

    calendar May 18, 2026 · 4 min read · catalog history brand history direct marketing  ·
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    The Original Everything Store Before Amazon, before Walmart, before the modern big-box retail era, there was the Sears catalog. Beginning in 1888 as a watch-and-jewelry circular, the Sears, Roebuck and Co. catalog grew into the defining retail document of American life — a thick, annual publication that delivered …


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  • How JCPenney Killed Its Catalog in 2010

    calendar May 17, 2026 / May 18, 2026 · 5 min read · catalog history brand history direct marketing  ·
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    A 100-Year Publishing Enterprise, Shut in 90 Days On January 11, 2010, JCPenney announced it would shut down its catalog division entirely. The company would close its catalog distribution centers, eliminate approximately 3,500 jobs, and end a direct-mail publishing enterprise that had been a central part of its …


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  • Warby Parker and the DTC Catalog Revival

    calendar May 16, 2026 / May 18, 2026 · 5 min read · catalog history brand history direct marketing  ·
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    Catalog Logic, Reinvented When Warby Parker launched in 2010, it did something that most of the venture-backed startup world was not paying attention to: it brought a physical product into the home before the customer had committed to buying it. The home try-on program — five frames, five days, free shipping both ways …


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Recent Posts

  • IKEA Catalog Discontinuation 2021: End of a 70-Year Era
  • Sears Catalog: From Giant to Ghost
  • How JCPenney Killed Its Catalog in 2010
  • Warby Parker and the DTC Catalog Revival
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