https://www.bdma.org/tags/casper/Recent content in Casper on BDMA.orgHugo -- gohugo.ioenbdma.orgSat, 13 Jun 2026 00:00:00 +0000https://www.bdma.org/post/casper-direct-mail-playbook/Sat, 13 Jun 2026 00:00:00 +0000https://www.bdma.org/post/casper-direct-mail-playbook/ <h2 id="why-would-a-subway-ad-brand-mail-paper">Why Would a Subway-Ad Brand Mail Paper?</h2> <p>Why would a digitally native, venture-backed mattress startup — a company that built its name on viral subway posters, online unboxing videos, and a bed compressed into a box on your doorstep — put physical direct mail back into its marketing budget? It is the most analog channel in the mix, the one DTC was supposed to make obsolete. Yet when Casper Sleep filed its S-1 ahead of its 2020 initial public offering, the document listed, in plain language, that its &quot;paid marketing mix of digital marketing, as well as direct mail and television, are expensive and may not result in the cost-effective acquisition&quot; of new customers. Direct mail was not a nostalgic experiment at Casper. It was a line item, sitting alongside the digital spend the company was supposedly built on.</p>