A Letter Added for How It Looks on the Page The J in J.Crew is there for looks. The name was taken from the sport of crew, and a J was affixed to it for graphical appeal. It was a decision about how a word would sit on a catalog cover, made years before J.Crew opened its first store. Encyclopedia.com's company history …

Two Products, One Palette, Same Store Pick up a can of Monster Energy Ultra's Red, White & Blue Razz next to a tub of Bobbie's organic infant formula on a Target shelf, and the two products are dressed in almost the same colors as the store around them. That's not really a coincidence of category convention — red and …

A Signature, Not a Symbol In the winter of 1912, Leon Leonwood Bean came home from a hunting trip in Freeport, Maine, with cold, wet feet and an idea. He took a pair of rubber galoshes to a local cobbler and asked him to stitch leather uppers onto the rubber bottoms. The result was the Maine Hunting Shoe, and the …