https://www.bdma.org/series/design-craft/Recent content in Design Craft on BDMA.orgHugo -- gohugo.ioenbdma.orgTue, 02 Jun 2026 00:00:00 +0000https://www.bdma.org/post/luxury-vs-value-catalog-typography/Tue, 02 Jun 2026 00:00:00 +0000https://www.bdma.org/post/luxury-vs-value-catalog-typography/ <h2 id="price-you-can-read-before-you-see-a-number">Price You Can Read Before You See a Number</h2> <p>Set two catalogs on a table — a luxury home-goods book and a value-retail flyer — and cover every price with your thumb. You will still know, within a second, which one sells expensive things. The signal is the type. Luxury catalogs and value catalogs use typography to communicate price tier before the reader processes a single dollar figure, and the conventions are consistent enough across the industry to function as a visual grammar. Understanding that grammar is one of the most practical skills in direct-mail design, because the type is doing persuasive work whether the designer intends it or not.</p>